Life is not a competition, but I’m winning
Title Design
Documentary with fictional elements – 79 MIN – 2023
If history is written by the victors, where does that leave those who were never allowed to be part of the game? A collective of queer athletes enters the Olympic Stadium in Athens and sets out to honor those who were excluded from standing on the winners’ podium. They meet Amanda Reiter, a trans marathon runner who has to struggle with the prejudices of sports organizers and Annet Negesa, a 800m runner who was urged by the international sports federations to undergo hormone-altering surgery. Together they create a radical utopia far from the rigid gender rules in competitive sports.
The title design for Life is Not a Competition, But I'm Winning required a typographic approach that resonated with the film’s themes of resistance, visibility, and the redefinition of competition. The documentary subverts traditional narratives of suffering by centering collective joy and queer community, making it essential that the visual language supported this perspective.
Challenge
The design needed to evoke the aesthetics of sports without resorting to overly familiar, formulaic approaches. It had to reference competitive athletics while maintaining a distinct visual identity that avoided clichés. Additionally, the typography had to complement rather than dominate the film’s visual storytelling, ensuring that it enhanced rather than overshadowed the documentary’s imagery. Striking a balance between presence and subtlety was essential, as the design needed to support the narrative without overwhelming the footage or the protagonists’ stories.
Team
Directed by
Julia Fuhr Mann
Cinematography
Caroline Spreitzenbart
Sound design
Cornelia Böhm
Gaffer
Janne Ebel
1st AC
Nadja Krüger
On-set sound
Rhys Anderson
Costume design
Angela Queins
Set design
Sonja Schreiber, Mireia Vila Soriano
Make-up artist
Mai Strathmann
Editing
Merit Giesen, Melanie Jilg
VFX artists
Isabelle Kramer, Fabian Peitzsch
Graphic design
Anna Lind Haugaard
Dramaturgical advice
Lena Hatebur, Susanne Bieger
3sat/ZDF
Katya Mader
Producer
Melissa Byrne
Production
Sophie Ahrens, Fabian Altenried, Kristof Gerega
a production of
Schuldenberg Films in cooperation with University of Television and Film Munich and ZDF/3sat
funded by
FFF Bayern
© Schuldenberg Films / University of Television and Film Munich / ZDF / 2023
Collaborators
with
Annet Negesa
Amanda Reiter
Caitlin Fisher
Daniel Marin Medina
Chun Mei Tan
Eva Maria Jost
Jakob Levi Stahlberg
Oumou Aidara
Greta Graf
Winner of
ARRI postproduction award
British Pathé Archive Award
part of
Locarno First Look
Into the Wild Mentoring
Visual & Thematic Alignment
GT Cinetype was selected as the primary typeface, chosen for its technical and historical specificity, which aligns with the film’s interplay between archival material and contemporary footage. Originally based on a design engineered for a cinema subtitling machine. the typefaces was engineered for a laser-etching process that could only produce straight lines, resulting in a typeface devoid of curves. This mechanical restriction became an aesthetic statement for GT Cinetype—one that carries both the nostalgia of film history and the precision of structured sports typography.
GT Cinetype’s rigid geometry echoes the typography often seen in stadium environments—on goal numbers, race clocks, and signage—making it a fitting reference to the world of competitive sports. But more than just a visual match, the typeface also connects conceptually to the documentary’s interplay between past and present. Since subtitles were historically produced using this technology, the type subtly reinforces the film’s archival moments while remaining contemporary and assertive.
The choice of typeface responds to the film’s challenge to conventional sports narratives. In competitive athletics, typographic design is often rigid, institutional, and exclusionary—mirroring the systems that police gender in sports. By repurposing a typeface originally meant for another function (cinematic subtitling) into a space dominated by strict athletic type traditions, the design itself enacts a form of quiet resistance.
The typography was deployed in a way that felt both structured and adaptable, much like the film’s protagonists who navigate—and ultimately redefine—spaces of competition. Set against the backdrop of the Olympic Stadium, the text carries the weight of institutional authority while subtly undermining it by placing queer athletes at its center.
By choosing a typeface linked to cinematic history and recontextualizing it within the realm of sports, the title design serves as an understated yet powerful commentary on visibility and reclamation. Much like the documentary itself, it finds power in the subversion of expectation, reimagining what competition and victory can mean outside of rigid binaries.
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